Create jobs, open perspectives, improve quality of life
That is our corporate social responsibility
The main target groups of this vocational training measure are:
Young women and men (between 15 and 22 years old)
from socially disadvantaged social classes who, for socio-economic or socio-political reasons, cannot or did not finish schooling structurally and who try to keep themselves afloat with all kinds of odd jobs. The social fragility of this target group lies in the fact that they easily become victims of illusion sellers. The emphasis is therefore primarily on vocational training as an aid to self-help.
Subsistence farming families as an indirect target group
It is planned to preferably buy regional food from the fields of subsistence farming families and to support young women from such families. Because the meager income and future planning in subsistence farming families usually open up very limited or no future prospects for their children. These are typical family structures that mostly rely on rural or urban marketplaces, where they sell agricultural products from their fields in order to be able to make a living. Members of these families do not hesitate to walk miles to walk to the market place in the villages and towns e.g. Balemba, Ombessa, Beigni, Bafia, Bokito or Yangben to be there.
It is a hike from one market place to another in search of a livelihood. They are families who live from hand to mouth and whose powers are usually used in such a way that they can go back to the field the next day or visit the next market place and so on from one generation to the next.
Emigration to attractive urban areas such as Yaoundé or Douala remains the only way out of such families for young people from a life without prospects. However, life in the city has many holes for the majority of these young people. They easily get trapped by traffickers. 80% of children and adolescents from these family structures lead precarious lives in the cities of Yaoundé and Douala and are therefore easy prey.